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TERMS OF USE

Using our sites and resources

Last updated: 9 November 2026

Who we are

These terms cover salesreset.com, peterbutton.com, the newsletters sent from them, and the free resources we offer, such as AI prompts, guides and templates. Both sites are run by Sales Reset Limited, 2nd Floor, 40-41 Great Castle Street, London W1W 8LU, United Kingdom. By using the sites or the resources, you accept these terms.

Using our free resources

You are welcome to use and adapt our prompts, guides and templates in your own work and within your organisation, including sharing them with colleagues. If you share them more widely, please credit Sales Reset and link to the page you found them on, so others can find the latest version. Please do not sell them, present them as your own, or include them in a paid product, course or service without our written permission.

General guidance, not advice

Our content is general guidance about selling, proposals and sales leadership, based on our experience and our views. It is not advice about your particular situation, and you are responsible for how you use it.

Using AI tools with our prompts

AI tools can make mistakes and can misstate what someone said. Before you send or rely on anything an AI tool produces, check every statement attributed to your customer against your transcript and notes, then examine the assumptions, recommendations and supporting evidence yourself. Record conversations only with the permission of everyone taking part, and only put information into an AI tool if you, your employer and your customer are content for it to be used that way.

Our content

The text, films, images and logos on these sites, and the names Sales Reset and Outcome-Accountable Selling, belong to Sales Reset Limited unless we say otherwise. Apart from the use of free resources described above, please ask before reproducing them.

Other websites

We link to other sites and services, such as YouTube and Calendly. We are not responsible for their content, and their own terms apply when you use them.

Our responsibility

We aim to keep our content accurate and up to date, but we cannot guarantee that it is complete, current or suitable for your purpose. To the extent the law allows, we are not liable for any loss arising from your use of the sites or the free resources. Nothing in these terms limits any liability that cannot be limited by law.

Changes and governing law

We may update these terms from time to time; the date at the top shows the latest version. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

Questions

Email [email protected].

Peter Button

Better conversations with customers about outcomes and value. Exploring where selling is heading, and what AI makes possible.

For practical help applying the approach, with resources for salespeople and sales leaders:

salesreset.com →

Peter's newsletter: new films and writing on where selling is heading, and why it matters.

Book 15 minutes with Peter →

© 2026 Peter Button

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Sales Reset Limited. Registered in England and Wales, company number 03300351. Registered office: 2nd Floor Windsor House, 40/41 Great Castle Street, London W1W 8LU.