PRIVACY
Last updated: 9 November 2026
This notice covers salesreset.com, peterbutton.com and the newsletters sent from them. Both are run by Sales Reset Limited, 2nd Floor, 40-41 Great Castle Street, London W1W 8LU, United Kingdom. Sales Reset Limited is the controller of your personal information. For any privacy question, email [email protected].
Your email address, and anything else you choose to give us, when you subscribe to a newsletter. Your name, email address and what you tell us when you book a call, use the contact form or email us. Basic information about how the website and newsletters are used, such as pages visited and emails opened, collected by the platforms we use.
To send you the newsletter you asked for (with your consent, which you can withdraw at any time using the unsubscribe link in every email). If you tell us your first name and role when you subscribe, we use them to personalise our emails and send you the content most relevant to you. To reply to you and arrange calls you request, and to keep a record of our conversations (our legitimate interest in responding to enquiries and running our business). To understand which content is useful, so we can improve it (our legitimate interest). We do not sell your information.
beehiiv hosts the websites and sends the newsletters. Calendly handles call bookings. FormSubmit passes contact form messages to our email. Microsoft 365 handles our email and calendar. HubSpot holds our record of contacts and conversations. Some of these providers store data outside the UK, under safeguards such as the UK International Data Transfer Agreement or the UK-US data bridge.
Newsletter details are kept until you unsubscribe. Enquiry and conversation records are kept for as long as they are useful for our relationship with you, and reviewed at least every two years.
You can ask to see, correct or delete the information we hold about you, object to how we use it, or ask us to stop using it. Email [email protected]. If you are unhappy with our answer, you can complain to the Information Commissioner's Office at ico.org.uk.
The website platform uses cookies that are needed for the site to work, such as remembering that you have subscribed, and to measure how the site is used. You can block or delete cookies in your browser settings.