Logo
Sales Reset
Book 15 minutes
Search
Log in
Subscribe
Logo

Co-Create Proposals

How to work collaboratively with your customers to develop increasingly compelling proposals

Help your team members to co-create more compelling proposals

Help your team members to co-create more compelling proposals

Feb 2, 2025

Pursuing efficiency with proposals often undermines their effectiveness

Most salespeople do not co-create proposals with their customers

Most salespeople do not co-create proposals with their customers

Nov 3, 2024

How to help your team members engage their customers in co-creating proposals

Stop your team members falling into the trap of having only one or two contacts

Stop your team members falling into the trap of having only one or two contacts

Oct 6, 2024

How your team can ALWAYS try to find and actively engage more stakeholders!

Understanding the difference between COMMUNICATING value and CO-CREATING value

Understanding the difference between COMMUNICATING value and CO-CREATING value

Sep 22, 2024

Using product knowledge to ask great questions not to answer all the customers questions!

Helping your team members to create genuinely compelling proposals

Helping your team members to create genuinely compelling proposals

Jun 2, 2024

How to improve sales results with significantly better proposals

Peter Button

Better conversations with customers about outcomes and value. Exploring where selling is heading, and what AI makes possible.

For practical help applying the approach, with resources for salespeople and sales leaders:

salesreset.com →

Peter's newsletter: new films and writing on where selling is heading, and why it matters.

Book 15 minutes with Peter →

© 2026 Peter Button

Contact · Privacy · Terms

Sales Reset Limited. Registered in England and Wales, company number 03300351. Registered office: 2nd Floor Windsor House, 40/41 Great Castle Street, London W1W 8LU.