Peter Button

Oliver Buchannon

Peter Button

Founder and Leader of the Sales Reset Community of Practice

How AI Enables Outcome-Accountable Selling

Jul 16, 2025

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6 min read

How AI Enables Outcome-Accountable Selling

The Business Case for Outcome-Accountable Selling: A Hypothesis

Jul 16, 2025

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5 min read

The Business Case for Outcome-Accountable Selling: A Hypothesis

Sales Success Starts with Outcome Accountability

Jul 15, 2025

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3 min read

Sales Success Starts with Outcome Accountability

B2B Sales Needs a Reset. Here’s Where I’m Starting.

Apr 10, 2025

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7 min read

B2B Sales Needs a Reset. Here’s Where I’m Starting.