For over 40 years, I've worked as an independent sales trainer, coach and consultant with other people's B2B sales teams.
I’ve learned that every team excels in some areas. Each client has taught me something new about how selling works and what can be improved.
The first decade taught me the most crucial lesson. Success isn't about learning sales techniques; it's about cultivating the right mindset. It's about understanding how people and organisations learn. That insight has guided everything since.
Recently, after decades of exploration with clients, something crystallised. Sales results improve when salespeople become accountable for customer outcomes, not just orders. This dual accountability, combining revenue and customer success, is what Sales Reset delivers.
The timing isn't coincidental. AI has suddenly made it possible for any salesperson to transform customer conversations into clear, outcome-focused proposals. What was impractical before is now achievable at scale.
My background brings together some unusual elements:
Four decades as an independent consultant training other people's sales teams
Deep study and experience of how organisations learn and change
Early adoption of AI for practical sales transformation
A methodology born from real-world experience, not theory
I'm an enthusiastic amateur musician, playing viola with our local symphony orchestra. Music has taught me that mastery comes through patient practice and good coaching—principles that infuse my approach to sales transformation.