Helping B2B leaders transform the way their sales teams drive growth and customer success

Enabling B2B salespeople to lead fundamentally different and better conversations with their customers.

Engage with more stakeholders, using coaching skills to drive measurable customer outcomes and sustainable growth and profitability.

I help senior leaders reframe the role of their sales team to transform sales mindsets, priorities, behaviours, processes and results.

I work with B2B executives who want to evolve their sales approach.

These leaders know the old ways of selling are no longer effective in today’s complex, AI-driven environment.

Together, we shift their sales culture to focus on measurable customer success and collaboration to deliver sustainable growth.

My approach works for leaders who understand that sales is no longer about pushing products; it’s about building trust and delivering value at every stage of the customer journey.

Sales Reset

A Proven Approach to Aligning Sales with Customer Success

Sales Reset is a methodology I developed to address the fundamental gap in sales teams today: the shift from activity-based selling to outcome-based selling.

Through a structured process, we transform how salespeople think, behave, and interact with customers—aligning incentives, improving collaboration with other departments, and ultimately delivering tangible results.

Sales Reset isn’t about teaching tactics—it’s about reshaping how sales teams deliver real value to customers and drive growth through trusted relationships and shared success.

• Learn more about Sales Reset by clicking here.

A Transformational Approach Backed by Real-World Results

I’m not just another sales consultant. I’m a strategic advisor who works closely with leadership teams to deliver transformational change.

Over my 40 year career as an independent B2B sales trainer and coach, I’ve seen what works and what doesn’t. I help organisations shift from outdated, transactional approaches to ones that drive customer outcomes and growth.

With Sales Reset, your sales team will evolve from a group of sellers to a highly collaborative, outcome-driven team, fully aligned with your business objectives and your customer’s needs and priorities.

Ready to Transform
Your Sales Team?

Let’s Connect.

If you’re ready to align your sales team around customer success, drive sustainable growth, and move away from outdated sales practices, I’d love to hear from you.

Book a time to discuss your organisation’s needs.

Let’s explore how you and your colleagues can understand and then achieve your Sales Reset.